Rihanna Resplendent in Gilded Luxury as the New Face of J'adore Perfume

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ince the launch of J'adore Eau de Parfum back in 1999, it has gained an enormous amount of love around the globe for its fresh and floral magnolia, peach, pear, melon, mandarin orange, and bergamot. No less iconic is Charlize Theron, who's been representing this fragrance since 2004 and embodies all that a fragrance should be - the elan vital.

Now, the perfume launches a new era with the global superstar and entrepreneur Rihanna as the face of J'adore L'Or. Rihanna unveiled in an intriguing campaign by Steven Klein against the backdrop of Versailles halls conveyed all the richness and greatness of the fragrance.

Here, Rihanna who was Dior's first Black female ambassador in 2015, can be seen absolutely stunning wearing a strapless gold corset set and the matching choker designed by Dior's creative director Maria Grazia Chiuri; her silhouette mirroring the iconic shape of the J'adore bottle, originally designed by Hervé Van Der Straeten.

Rihanna shines in this new campaign as she epitomises the spirit of J'adore L'Or in a bold, vibrant new chapter for the iconic fragrance.